IQVIA Trial Designer Platform
From fragmented workflows to a scalable platform for adaptive clinical trials
The Challenge
IQVIA saw massive demand for adaptive clinical trials but teams were struggling with legacy tools and fragmented workflows. The opportunity: create a unified platform serving both internal biostatisticians and external clients, with significant revenue impact.
My Role
UX/UI Designer | June 2020 – October 2021
Led UX strategy from inherited research through four release cycles, designing a platform flexible and intuitive enough for expert biostatisticians and novice researchers alike.
The Approach
Complex Form Design
Transformed complex trial setup forms (30+ fields) into guided experiences with inline hints that reduced errors and cognitive load
Scalable Information Architecture
Created intuitive project navigation that enabled collaborative review, rating, and client presentation of complex trial portfolios
Output Visualization
Designed comparison views that let researchers analyze multiple trial outcomes simultaneously—critical for high-stakes decision-making
Key Outcomes
✓ Led platform design from MVP through 3 major releases, contributing to estimated $300M revenue opportunity
✓ Consolidated multiple legacy tools into unified platform, streamlining workflows and reducing internal costs
✓ Delivered user-tested solutions that outperformed legacy patterns and reduced form errors
✓ Contributed to enterprise design system with patterns now used by 70+ designers company-wide