Modernizing NetBenefits.com
How thoughtful structure helped a massive platform with millions of users grow with clarity, not chaos
The Challenge
NetBenefits, a multi-million-user workplace benefits platform, was scaling fast but losing structural coherence. Navigation was inconsistent, content was duplicated across verticals, and teams were making isolated decisions that fragmented the user experience.
My Role
Director of UX, 2024-2025 | Principal UX, 2022-2024
Led platform-wide IA strategy and governance initiatives across retirement, healthcare, and benefits verticals.
The Approach
Strategic IA Redesign
Mapped the entire NetBenefits ecosystem and created a unified framework connecting disparate product areas
Navigation Standardization
Developed modular templates and naming conventions grounded in user research
Governance Integration
Shaped decision-making structures that balanced consistency with team autonomy
Key Outcomes
✓ Reduced content duplication in critical user flows
✓ Accelerated team onboarding with clear structural guidelines
✓ Improved cross-vertical consistency without bottlenecking innovation
✓ Established scalable IA practices for future platform growth